Email Deliverability Checklist To Ensure Inbox Placement Of Your Emails
Many times we are approached by clients who are up for a big product launch or a big event. They parked email marketing as something to be picked in final stage. Now when the big day is only a few weeks away they quickly sign up for an email marketing service and start testing out their campaigns, only to realise its not working and emails go to spam even for very small volume.
I always recommend my clients to keep their email marketing running continuously through out the year so that it can be easily scaled when required. Maintaining a healthy email platform, a healthy IP and domain reputation and an engaged audience is a continuous journey.
Here we have developed a email deliverability checklist which can be used to make sure the success of your email marketing campaigns.